Uber – Enabling Seamless Pickups through Color Coding

Uber riders and drivers sometimes have difficulty finding each other, especially when it’s crowded or dark outside. Uber is testing a new solution in Seattle. The technology, called SPOT, allows riders and drivers to connect through the use of color.

HOW IT WORKS
Seattle partners with SPOT devices that are attached to their car windshields. When a rider requests a trip and is matched with a SPOT-enabled driver, the rider will be asked to select a color in the app while waiting. The rider can even light up their phone screen by pressing and holding on the color to help the driver quickly identify them. When the driver arrives, the SPOT device on his or her windshield will glow in the rider’s chosen color.

SPOT is the latest experiment in our ongoing effort to make Uber pickups as seamless as possible. When riders and drivers can easily find each other, we’re able to trim down wait times, which is a win for everyone. We hope you’ll have a chance to experience SPOT in the coming weeks.